Mr. Amitabh Mishra

Amitabh Mishra is a seasoned insights and analytics leader with more than 20 years of cross-industry experience spanning pharmaceuticals, FMCG, banking, media, and retail. Most recently he served for six years as Head of Insights & Analytics at Dr. Reddy’s Laboratories (India), where he led strategic transformation across core pharma, OTC, medical devices, and nutrition – making the function a benchmark in the Indian pharmaceutical industry.

At Dr. Reddy’s he co-led product-management processes that generated more than INR 200 crore of incremental revenue through strategic roadmap planning, and drove brand planning and innovation strategy across 50+ brands. Earlier, he held senior insights roles at Hindustan Unilever, Unilever Asia, Ferrero, Axis Bank, and Disney Star, consistently driving insight-led growth, innovation, and go-to-market strategy. His expertise centers on HCP understanding, market and consumer insights, strategy development, and advanced analytics, underpinned by a strong commitment to data-driven decision-making. He now leads an independent healthcare insights and analytics consulting practice.