Moving from Claims to Credibility

The Situation: A progressive nutraceutical company in the metabolic health space had strong consumer outcomes and genuine user satisfaction data. But when representatives approached physicians and endocrinologists, the response was polite but firm scepticism. The company was spending significantly on HCP-facing marketing, and prescriber confidence, the only currency that drives clinical recommendation, was not moving.

The Gabriel & Co Approach: A Scientific Positioning engagement identified which clinical question the target HCP audience actually needed answered, and found the existing materials were answering a different question entirely. The available evidence was reanalysed and reframed in a peer-review-ready format. A Medical Education programme was designed for GPs and endocrinologists in target cities, structured as CME and facilitated by clinical peers.

The Outcome: The tone of physician conversations changed first: from “show me why I should take this seriously” to questions about patient selection and dosing. CME participation grew city by city, a clinical observation paper went into peer review, and physician-initiated recommendations began appearing where marketing spend alone had produced none.

Scientific credibility is not a marketing exercise. It is a scientific one.

*Representative scenario – illustrative, not a client case study.